media monitoring

Nothing could be more frustrating than realizing you have been underutilizing a tool. To avoid this and ensure you get the most bang for your buck, this article will guide you on how to make the best use of your current media monitoring tool. (Hint: If you’re still deciding which tool to get, our Ultimate Media Monitoring Buyer’s Guide is designed to help you make the decision. Read it before you sign that contract!) Tip 1: Strategically Structure Your Onboarding Training Sessions As intuitive as media monitoring tools and platforms can be,…

Keeping Ahead of the Curve: Understanding Media Monitoring Knowing what people think and feel about your brand is invaluable, and media monitoring can help do just that. Media monitoring enables strategic communications and marketing teams stay informed about what people say about their company, products, services or competitors and respond to that feedback more effectively. In a way, it allows you to be the proverbial fly on the wall. While traditional media is still a powerful marketing tool, new media, especially social media, is where people are learning about brands and being…

First Media Coffee Comeback in Singapore On 4 August, we organized our first Media Coffee comeback event in Singapore. The event was a remarkable success, and we would like to extend our sincere gratitude to the speakers and guests who have joined us. Having last met in person with our clients two years ago, hosting this inspiring and enjoyable session is essential. There is no doubt that digital technologies have advanced more rapidly than any innovation ever since the pandemic and throughout history. PR & Comms and the Media Industry are…

South Korean thriller Squid Game has become one of the most talked-about shows in 2021. Since its launch on Netflix three weeks ago, Squid Game has been watched by millions around the world and is on its way to becoming the streaming platform’s most popular original series of all time. Be it the dystopian show’s violent take on childhood games, striking visuals or a disturbing study of human nature, Squid Game has gathered much buzz on social media.   [caption id="" align="alignnone" width="531"] Volume of social media mentions of “Squid Game” from 15 Sep to 5 Oct (Source: Cision Social Listening)[/caption]   Since Squid Game was…

Cultivating meaningful relationships with the media is not an overnight task. Communicators need to invest time and effort through pitching and striking up conversations, such as providing timely industry updates, exploring story possibilities and commenting on journalists’ social media accounts, . At the core of these PR efforts is the age-old adage of knowing the journalists’ and their media outlet’s audience well. According to Cision’s 2020 State of the Media report, 37% of journalists stated that the number one thing that PR pros can help is to understand the media’s…