NetEase

2012 has already seen a steady increase in the number of Chinese press releases my team is handling; up from the 12,000 or so seen in 2011. Now, I’m obviously delighted to see our traffic continue to increase, especially given the impressive growth in releases that we see from internationally-based companies looking to generate exposure in China; however, there is a strikingly important observation that I would like to share with everyone – writing a great English headline doesn’t automatically translate into a great Chinese headline. This observation is a…