News Distribution

[caption id="" align="aligncenter" width="384"] Courtesy of Pawel Kadysz @ Unsplash[/caption] Happiness is when you are drowning in a sea of press releases that need to be handled, and there is one release that instantly catches your attention, because it presents you with a car-racing game to play! So if my supervisor comes to my work station and asks, “Abby, what are you up to here?” I, with eyes-brightening, can legitimately say, “I am checking if a website URL in this client’s press release is opening, and the page features a cool racing game…

According to an Oxford Economics study commissioned by Amadeus: Shaping the Future of Travel, they predict that Asia-Pacific’s overnight visitor flows will nearly double the rate of that in 2002-2012 and that Asia will drive future growth in business travel. [caption id="attachment_1568" align="aligncenter" width="797"] Source: Oxford Economics report commissioned by Amadeus:Shaping the Future of Travel[/caption] With such compelling data, is your branded content being seen or discovered by travelers? One of the most important channels that marketers should not overlook is “search.” Bronwyn White, director of MyTravelResearch.com, at the EyeforTravel…

Brands spend a lot of time and resources creating news and branded content, surprisingly some of these news-worthy content are just sitting on their websites. Of course not all news are suitable for wider distribution, that is why you have to plan and strategize what goes further than your owned channels, and what doesn’t. That’s a topic for another blog post, but if you do want to distribute your news, what should you be considering? 1. Surfacing content in a sea of information With a growing number of social media…

How do you get the most out of your news release distribution with social media reach? I recently attended an event from the Interactive Advertising Bureau Singapore, and got a chance to learn some of the new development from Twitter especially for this region after its IPO. Hosted by Ken Mandel, Managing Director of Hootsuite APAC and Shailesh Rao, VP – Asia Pacific, Latin America & Emerging Markets Twitter, they shared some great tips for marketers and PR professionals on how to better utilize social networks, and integrate them to the…

Any company can become a media company, and any individual can become a publisher. In an era where there are abundant channels and tools to create, publish, distribute and re-use content, we as individuals are no doubt part of the reason why brands and businesses are pushed to publish media-quality content to engage us. We consume content not only from traditional media, but also from businesses and people. Every company is catching up with (or even better, embracing) digital channels, fueling online avenues with branded content, trying to maximize their…