Newspapers

  As the world’s third largest advertising market, traditional media continue to play the all-important role in a burgeoning Chinese media landscape, and despite considerable growth in online news sources and communities, traditional media remain the most trusted sources of information. As a result, any marketing and communications strategies should look to include this vital set of media (this particular post will focus on print media, but look out for my next post on the TV kingpins). The World’s Largest Newspaper Market China has over 4,500 publishers and is the world’s…