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Ninan Chacko

  • Content: The Marketing Currency in the Digital World

    On a daily basis, I am constantly inundated with lots of information through my inbox and I am a victim of someone that signs up to a number of newsletters and promotional materials. However with that in mind, I am less inclined to give out my email since I end up deleting most of the content I receive. I’m sure I am among millions of people that have this problem and because of this, it is ever so important in this world that we live in, that businesses provide relevant…

    Asia Specials September 10, 2013
  • The Changing Media Landscape and Why Content-Marketing Matters

    I must confess that nowadays it is a rare event indeed should I pick up a printed magazine or newspaper. Everything is online and easily accessible via a mobile phone or tablet, and these occupy enough space in my handbag that I do not even want to pack an additional lipstick, not to mention anything bigger than that! There is one occasion though when I usually have one or more items of reading material with me, and that is when I travel. Because I do not have a connection on…

    Asia Specials July 31, 2013
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