Online Media

  In any business transaction it’s important to do thorough due diligence before signing on the dotted line. And when you’re considering entering the Chinese market there is a LOT of diligence to do. Beyond market research and economic analysis, there’s much more that potential investors or entrepreneurs need to familiarize themselves with to get a real grip on the business potential that China offers… and its dangers. For those considering making the move to China, the amount of information flowing from here to the West can seem like a…

  If content is king, then a consumer’s attention span is his fickle, cruel mistress. The always entertaining Farhad Manjoo over at Slate recently explored just how much content is actually consumed by visitors to their website every day, and the results are startling. Here are the big highlights of what they found (because we don’t want you leaving before getting to the good stuff): 5% of visitors to a web page will not look at anything other than a headline or photo. 43% of visitors will leave after reading…

  Imagine Google as a beautiful girl. You want to win her heart, so you shower her with attention and ply her with gifts in hopes that she will ignore her other suitors and pick you. But things go wrong. You grow obsessed, appearing at her door in the middle of the night with a brain surgeon after she complained earlier of a slight headache, and she ditches you. Instead, she falls for the man who charms her grandmother and wins over her friends. That is how search engine optimization…

One could be forgiven for thinking the zombie apocalypse had made an early arrival in Beijing. Every morning, millions of commuters squeeze into the Chinese capital’s subways, buses and taxis. Moving as one, they shamble along, and much of the time more heads are bent over smartphones than not. If you peer over the shoulders of your fellow commuters here, it’s easy enough to see what they’re doing. Some watch movies or play games, but a surprising number of travelers are reading: novels, the morning news, and quite often, microblog…

If you live in China, you have almost certainly heard of Tencent and QQ. If you don’t, and you haven’t, this post is definitely for you. Before I even arrived in China, I was hearing from family and friends about QQ, an instant messaging system, and how popular it is in China. However, it wasn’t until I got here that I realized just how big Tencent actually is, and how important a role its platforms like QQ play in the day-to-day lives of consumers. If companies and marketers are looking…