PR
-
How to Start Using AI for PR and Communications Today
Artificial intelligence (AI) has been with us for many years, but the arrival of generative tools like OpenAI’s ChatGPT and DALL·E 2 have kickstarted growth and seen the technology quickly filter into how we work. For those in the PR and communications industry, the messages you create through the images and words you choose are critical. So when it comes to AI, you’re probably asking yourself questions like “How should I be using it?” and “Can it help me to work smarter, faster and more effectively?” Chances are you’re probably more aware of…
-
Why is Brand Building Like Marriage?
You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction and passion for something. You ask for their number. You text them that night (because calling at this stage is kind of lame), you flirt and get to know each other. Is this person a wacko? Does s/he fit my values? First, a coffee date, then a dinner. A movie. Over time, along with consistent and quality effort, you are in a committed relationship and…
-
Unilever Shares Practices in Social Communication
“Weibo is media, while WeChat is social”. This was the main point stressed by Wu Liang, director of corporate communication and sustainable development at Unilever North Asia, during a discussion on the topic of corporate social communication at the recent PR Newswire Summit. As a large B2C company that has been in existence for nearly a century, Unilever has, in recent years, done its share of experimenting in how to best use social platforms to disseminate news about the brand. The company implemented differentiated communication strategies for Weibo and WeChat…
-
GE China’s Director of Brand & Communications Li Guowei: Three Things That B2B Brands Need To Do and Do Well
At the recently held 2014 PR Newswire Summit, GE China Director of Brands & Communications Li Guowei (known by his colleagues as “brother-in-law Li”), shared an analysis of the predicament and challenges around branding that is confronting multinational corporations. With examples from GE China’s corporate communications efforts, he also talked about the transformative opportunities at multinational corporations with B2B businesses, shedding light on the possibility of reshaping the future for multinational corporations in transformation. [caption id="attachment_2414" align="aligncenter" width="300"] Li Guowei, Director of Communications & Brand, GE Greater China speaking at…
