PR Outreach
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In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)
For PR, media relations and brand communications professionals trying to get earned media will always remain a priority. Yet according to the recent Global Comms Report, 52% of comms leaders strongly agree that their jobs are becoming increasingly challenging. That’s despite positivity among 58% of these leaders, who say they are optimistic about their position in relation to the C-Suite. With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid…
