PR Strategy
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From Media Monitoring to Developing Impactful Content – Key takeaways from the Comms Connect Event in Indonesia
[caption id="" align="aligncenter" width="2110"] All smiles for Comms Connect Indonesia 2023[/caption] After a three-year hiatus due to COVID-pandemic, Cision PR Newswire held our very first event in Indonesia in the post-pandemic era. Comms Connect Indonesia graced Jakarta on 12th July 2023, which was met with much enthusiasm by an impressive turnout! Here are the highlights of the afternoon, Highlights from Cision’s Global Comms Report 2023 Rendrian Maharsya, Cision Account Director for Indonesia, kicked off the event by sharing what inspired the theme of this event – Cision’s 2023 Global Comms Report: ‘A…
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Why is Brand Building Like Marriage?
You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction and passion for something. You ask for their number. You text them that night (because calling at this stage is kind of lame), you flirt and get to know each other. Is this person a wacko? Does s/he fit my values? First, a coffee date, then a dinner. A movie. Over time, along with consistent and quality effort, you are in a committed relationship and…
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4 Tips to Craft an Effective PR Strategy for Your Hotel
I was recently invited to speak to 50 over hotel PR executives in Jakarta at an event organized by Himpunan Humas Hotel (H3) Jakarta, an association for PR professionals in the hotel industry in Jakarta. Besides sharing best practices of press release writing, many questions were raised with regards to how the shift to digital media is changing the PR game. Here are four key takeaways from the sharing session: Listening The late author and PR exec Leonard Saffir once said, “The formulation of a PR strategy properly begins with listening, not talking.” Even in a digital world, getting…