Press Release

According to our 2023 State of the Media report, press releases are the number-one resource journalists rely on to generate ideas for stories. They’re also among the most useful ways to generate earned media coverage for your brand. This article will cover the meaning of a press release, why they’re so powerful and how you can get started using them. What Is a Press Release? The definition of a press release is a statement that provides information about a significant event to members of the news media. Also called PR releases or news releases,…

Cision’s Global State of The Media Report is now in its 14th year, and for 2023, we wanted to make a few changes to our survey to learn more about what’s on the mind of today’s journalists. Alongside queries designed to collect quantitative data, we posed qualitative questions to shed light on trends reporters are seeing. In one such request: We asked journalists to finish the following statement: “The next generation of journalists need to be…” In addition to providing a window into growing concerns about the future of the industry, their answers shed light…

Even though the most viewed press releases for December were quite varied, there were some similarities and overlaps among them. Using multimedia for better engagement Increasingly, journalists are using multimedia to enhance their stories, according to the 2022 Global State of the Media Report, which notes, “Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a story, they add a visual or aural dimension that has been proven to increase consumer engagement.” Illustrate messages by incorporating quotes A good quote in a release is also very important…

Trending in August, 5 financial results themed press releases are included in the list of top 15 most viewed press releases on PR Newswire website. Generally August is the halfway point of the earning season where the US listed companies will disclose their 2nd quarter reports. We observed a peak of 700+ earnings releases for the US region on August 4, 2022 as per Yahoo Finance. To release earning reports to investors and stakeholders, what is the main channel IR professionals use? Based on Cision’s State of Investor Relations Report,…

Lots of digital media experts will lure companies and content creators with the promise of increasing their SEO (search engine optimization). Better search engine results = more clicks = more people coming to your release = more people coming to your site = increased traffic = increased business. It makes sense why some press release writers will seek out this expertise. However, knowing some of the main components of SEO will help you craft better releases that will get more views. Important features to remember are: Structure the release with…