Press Release Trends

  PR content creators are faced with a common question at the beginning of the year: What am I going to write about now? You are not sure where things will fall or how you’ll make news out of them. Not to worry, as you open up your PR calendar and begin pencilling in topics and dates, we’re here to help. Looking ahead, we’ve found a few key topics and big events that could help you organize your writing and plan your PR to maximize readership around these topics and…

The holidays are at hand in many parts of the world. Whether or not you celebrate them, the ubiquity of consumer-focused marketing and PR will no doubt at least remind you that they’re happening or coming up. If you’re a PR professional, you’re probably grappling with the age-old problem of the industry: how to balance PR with marketing in a holiday-related release. For many, it’s easy. For some, it’s a bit more of a struggle. In the month of November (and a little bit of October), we began seeing the…

As we entered the fourth quarter of the year, press releases on brands winning accolades began pouring in. While awards can be handed out throughout the year, a majority of them are doled out in the later months. Nominations are usually required a few months in advance to give the judges enough time to weigh in on the qualities of the nominees. Therefore, the months of September, October, November, and December typically see a larger wave of industry awards. In October, some of the major accolades handed out in the…

In July 2021, PR Newswire’s overall press release volume showed a 27% year-on-year increase. Riding on the buzz over the Tokyo 2020 Olympic Games, which was held from 23 July to 8 August, official partners of the games like Alibaba Group tapped on this opportunity to expand their global brand mileage by associating their products and services with the international sporting event. Besides the Olympics, other main press release topics are AI, Carbon Neutrality & ESG, Trade Show News and Travel.   1. Olympics: A couple of brands, which are official Olympic…

What are some words that make journalists roll their eyes when they read press releases? According to Cision’s 2021 State of the Media report, words such as ‘best of breed’, ‘world-class’ and ‘unprecedented’ are among the most cringe-inducing ones for journalists to read in a press release.  Journalists are turned off by these fanciful and vague words, which tend to gloss over information. To help PR professionals better understand which words to avoid overusing in press releases and how they can better connect with journalists, we speak to Thomas Skelton, PR Newswire’s Senior Communications Strategy Manager.     1. How does this list of overused press release words resonates with you? …