Press Release Words

What are some words that make journalists roll their eyes when they read press releases? According to Cision’s 2021 State of the Media report, words such as ‘best of breed’, ‘world-class’ and ‘unprecedented’ are among the most cringe-inducing ones for journalists to read in a press release.  Journalists are turned off by these fanciful and vague words, which tend to gloss over information. To help PR professionals better understand which words to avoid overusing in press releases and how they can better connect with journalists, we speak to Thomas Skelton, PR Newswire’s Senior Communications Strategy Manager.     1. How does this list of overused press release words resonates with you? …