press release writing

The focus on environmental, social, and governance (ESG) communications has been increasing with demand for content coming from stakeholders and shareholders. As one of the pillars of ESG, environmental-themed press releases allow a company to communicate its initiatives, goals, accomplishments, etc. to its audience. Trending for April on PR Newswire was the Earth Day-themed press release topic. This year’s theme for Earth Day is “Invest In Our Planet”, which is a great topic and talking point for ESG communications. Let’s look at some of the press release examples related to this trending topic,…

2022 has been an unusual, and at times difficult year for most, it is imperative that readers find some positivity and hope in the news. Many businesses take stock of their actions and share their aspirations at the end of the year. A press release with sharp visuals and key details helps bring readers and media to see the company’s visions.  In order to get readers to understand your company’s aspirations, it’s necessary that a release showcases improvements, discoveries, and accomplishments you made. The top 5 releases in November highlight…

Now that restrictions are starting to lessen a bit, in-person trade shows and expos are taking place once more. CES 2022 recently wrapped up in Las Vegas, and with it came a plethora of press releases devoted to the latest technologies, including health tech, auto tech, Edu tech, computer software, computer hardware, IT, AI, blockchain, and any other type of cutting-edge technology out there. As such, PR Newswire saw a surge in CES-related releases in January, which made us consider what makes a good trade show-related release. To help prepare…

  PR content creators are faced with a common question at the beginning of the year: What am I going to write about now? You are not sure where things will fall or how you’ll make news out of them. Not to worry, as you open up your PR calendar and begin pencilling in topics and dates, we’re here to help. Looking ahead, we’ve found a few key topics and big events that could help you organize your writing and plan your PR to maximize readership around these topics and…

The headline is an important gateway to press releases. Most readers decide if they want to continue reading a press release based on how attention-grabbing the headline is. Journalists also gauge the potential newsworthiness of a press release from its headline within a few seconds of glancing at it.   PR Newswire’s parent company Cision recently launched the 2021 State of the Press Release Report, which reveals press release trends from examining more than 100,000 releases and speaking to industry pros in the United States to understand how press releases fit into their PR strategy.  One key area that this report covers is strategies for crafting engaging press releases. We chat with Li Wei, a reporter with Semiconductor Voice, a leading Chinese semiconductor news platform, and Nathan Brown, PR…