Press Release

September was back-to-school season, and it brought a slew of press releases with an educational bent. But education has changed drastically these last few years. This wouldn’t be a blog about education press releases in the 2020s without mentioning COVID-19. Despite the uncertainties, educational software producers and institutions have found growth opportunities in their field> despite this annoying reality. Education technology (edtech) is an industry that was steadily growing before the COVID-19 outbreak. Now, it’s set to explode, in a good way. According to a report from Government Technology, the ed-tech market is looking to hit a value of US 285.2 billion dollar mark by 2027, increasing the need for PR professionals in the…

In August, PR Newswire saw a huge increase in the volume of investment-related press releases – a 78% increase as compared to the previous peak in May.   This spike in August is partially attributed to the rise in the number of earnings releases by companies in the Q3 earnings season. Rounding up the top 4 topics of press releases distributed (in terms of volume) in August are Carbon Neutrality & ESG, AI and Travel. [caption id="" align="aligncenter" width="631"] Source: PR Newswire[/caption] For this month’s edition of From The Editor’s Desk,…

In July 2021, PR Newswire’s overall press release volume showed a 27% year-on-year increase. Riding on the buzz over the Tokyo 2020 Olympic Games, which was held from 23 July to 8 August, official partners of the games like Alibaba Group tapped on this opportunity to expand their global brand mileage by associating their products and services with the international sporting event. Besides the Olympics, other main press release topics are AI, Carbon Neutrality & ESG, Trade Show News and Travel.   1. Olympics: A couple of brands, which are official Olympic…

Including multimedia elements in press releases can leave a more memorable mark on readers. From photos, videos to infographics, multimedia elements help to paint a more visually impactful picture of stories and drive key messages home more robustly. Through the use of multimedia,  readers can remember key statistics better, grasp complicated concepts more clearly and forge a stronger emotional connection with your brand. According to a 2020 PR Newswire study of press releases distributed globally, including an image in a press release increases the engagement rate by 2 times than a text-based…

What are some words that make journalists roll their eyes when they read press releases? According to Cision’s 2021 State of the Media report, words such as ‘best of breed’, ‘world-class’ and ‘unprecedented’ are among the most cringe-inducing ones for journalists to read in a press release.  Journalists are turned off by these fanciful and vague words, which tend to gloss over information. To help PR professionals better understand which words to avoid overusing in press releases and how they can better connect with journalists, we speak to Thomas Skelton, PR Newswire’s Senior Communications Strategy Manager.     1. How does this list of overused press release words resonates with you? …