Press Release

In June 2021, PR Newswire saw a surge in press release distribution volume in APAC. There was a 33% year-on-year increase in the volume of press releases distributed in the region. Trending press release topics in June include Artificial Intelligence, which was an increase of 10% compared to last month, while areas like Carbon Neutrality & ESG remain popular. Traditionally, June has been a popular period for travel during the summer holidays. Despite the travel restrictions across APAC, travel and tourism-related brands continue to share news such as hotel openings, and…

With a huge five-fold increase in press release volume compared to the same period in 2020, tourism made almost a full recovery last month in Mainland China. However, domestic tourism activities in some countries in APAC were relatively muted due to fresh waves of infections. Last month also saw a 45% increase in trade show-related releases, while those on high tech remain popular. Trending topics of the month include “Travel”, “Trade Show News”, “AI” and “Carbon Neutrality & ESG”. [caption id="" align="alignnone" width="1231"] Source: PR Newswire[/caption] Top Press Release Topics…

With the end of the year’s first quarterly earnings season, the number of press releases on “Finance/Investment” declined in April, while the newly emerging topic of “Carbon Neutrality & ESG” continued to gain the audience attention. Compared to the same period last year, the overall press release distribution volume in the APAC region has increased by 39%. Despite being severely impacted by COVID-19, the trade show industry is on track to recovery this year. The number of press releases on business events and exhibitions in APAC saw a huge year-on-year…

PR Newswire distributes numerous press releases on a multitude of industries across APAC daily. From the high volume of press releases, our editors glean key press release trends, buzzy topics and note-worthy press releases in this new monthly column, From The Editor’s Desk. In Q1 of 2021, companies in APAC demonstrated strong potential for business recovery from COVID-19 challenges. In March 2021, the overall press release distribution volume showed a 36% year-on-year increase. The month’s trending topics were “Earnings”, “AI”, “Carbon Neutrality” and “Holidays”. [caption id="" align="alignnone" width="836"] Source: PR Newswire[/caption]…

As 2021 unfolds, businesses are treading the year with caution as the COVID-19 situation continues to develop with new strains and resurgence of cases across APAC. To gain a better projection and understanding of how the pandemic might shape press releases in 2021, we analyzed 7 press release trends in key industries, from healthcare, technology to events, last year and how they were affected by the health crisis. (For each industry, we have also added the % increase in press release volume from 2019.) 1. Volume of healthcare-related press releases (+60%)  During the pandemic, demand for medical products and services such as masks, vaccines and medical…