Press Release

I recently sat down with Victoria Ho, Asia Editor at Mashable, to get her thoughts on how social media has changed the Singapore media landscape and the debate between print and digital media. Founded in 2005, Mashable is a popular digital media company focusing on technology, social media and viral content, as well as news and developments around the world. Launched in September last year, Mashable Asia has 45 million unique visitors per month and 3,394 social followers on Twitter and Facebook. Based in Singapore, Ho leads the editorial direction at…

“How to make a story ‘newsworthy’ to journalists?” That is one of the most frequent questions PR pros wonder. Then here is another popular question: “What if I don’t have anything ‘newsworthy’ happening within my company?” Besides the typical “breaking news” you see on CNN, there are certain events and holidays happening over the course of the year that you can ride on to produce some cheerful stories around your company. From the generally known special days like Halloween to the more unique days like World Emoji Day, there are plenty…

The world is a big place, but with every passing year, it feels a little smaller. Thanks to e-commerce, goods can be sold anywhere. Search engines allow people to find you halfway around the world, and a bit of cultural immersion is possible through social media. Today’s brands must have a strategy in place for communicating their message across different geographies. In the APAC region, many corporates distribute their news releases globally or within the region through PR Newswire’s solutions and services in order to increase their exposure, expand their media…

[caption id="attachment_3105" align="aligncenter" width="320"] Image courtesy of winnond at FreeDigitalPhotos.net[/caption] Google has recently earned the top spot among the 2014 Global Corporate Social Responsibility (CSR) rankings. This is the fourth year in a row that the search engine giant has earned the best CSR reputation, on the heels of the firm adopting the famous “Don’t be evil” tagline for more than a decade. The ranking regularly measures public opinion about a company based on the public’s emotional and rational responses to the company’s messaging. The emotional measurement considered four indicators: good…

  Press releases do not get enough credit on what it can do for businesses. It provides the latest news and information to the relevant audience, as long as it is done the correct way. According to PR Newswire’s Web analytics, the press releases on PRNewswire.com were read almost 42 million times in 2012. So, we are happy to say press releases still matter, however with the fierce competition for attention everywhere, it is vital to produce high value and useful content and understand the desired outcomes businesses would like…