Press Release

Our team came up with a tactical guide for formatting press releases, we created this anatomy of a press release infographic with insights from press release results and search engine optimization professionals. From adding a catchy headline, to incorporating visuals and quotes, this is all explained in the diagram to help you draw readers to your press release. [caption id="attachment_964" align="aligncenter" width="734"] Click on the infographic to view the whole two-page guide.[/caption] Joanna Yip is the Marketing Communications Manager for PR Newswire.

  If content is king, then a consumer’s attention span is his fickle, cruel mistress. The always entertaining Farhad Manjoo over at Slate recently explored just how much content is actually consumed by visitors to their website every day, and the results are startling. Here are the big highlights of what they found (because we don’t want you leaving before getting to the good stuff): 5% of visitors to a web page will not look at anything other than a headline or photo. 43% of visitors will leave after reading…

  Content is all about creating value for your audience. Content marketing is about creating original and shareable content that helps deliver results, and with an ever-increasing number of tools and platforms available to marketers, content marketing has found a new lease of life over the last 12 months. Organizations of all sizes are realizing the power of content marketing as a way to build brand awareness, acquire new customers and leads and retain customers, and this is achieved by getting good-quality content out into the digital space. The below…

The below infographic provides seven easy steps for effectively optimizing your press release, and was created by our very own Jamie Heckler. The reason I chose this as our first-ever #Infographic of the Week is because it highlights how issuing a press release doesn’t need to be a gamble. Carefully created content and accurate targeting is good SEO that will help ensure your message is heard by the people that it was intended for. Read the associated post, in all its glory, at our global Beyond PR blog.