Press Releases

The blending of paid content into newspapers or magazines in a way that can be difficult, if not impossible, to distinguish from independently reported stories – took a landmark step in US media this January when the New York Times greeted readers with a digital redesign and, to greater buzz, the launch of a “paid posts” feature, a variation of what is more frequently referred to as “native advertising”. While native advertising is by no means a new trend, many journalists and media watchers reacted to the Times’ move with…

Brands spend a lot of time and resources creating news and branded content, surprisingly some of these news-worthy content are just sitting on their websites. Of course not all news are suitable for wider distribution, that is why you have to plan and strategize what goes further than your owned channels, and what doesn’t. That’s a topic for another blog post, but if you do want to distribute your news, what should you be considering? 1. Surfacing content in a sea of information With a growing number of social media…

The below article was originally published by Bradley Smith on the “Building Shareholder Confidence” blog on 28 Aug 2013. Even if you’re not working for a public company, Forbes’s article will tell you why “press releases still matter, but not for the reasons you think” from a public relations & SEO perspective. ———— Wow. It’s always nice to be surprised with good news – and I certainly consider the Forbes article “The Press Release Revolution: A Wire Services Comparison Test” as “good news.” [caption id="attachment_1152" align="aligncenter" width="500"] Forbes: The Press Release…

  How important is video for your organization? How do you share video content on social and mobile channels? In today’s digital world, there are so many ways for a business to communicate a message to their audience. Video is proving to be one of the most effective online marketing tools for businesses, not only for creating brand awareness but for driving engagement which leads to sales. Our own research shows a 77% increase in engagement if video and multimedia are embedded in a press release. Internet users are not…

  Imagine Google as a beautiful girl. You want to win her heart, so you shower her with attention and ply her with gifts in hopes that she will ignore her other suitors and pick you. But things go wrong. You grow obsessed, appearing at her door in the middle of the night with a brain surgeon after she complained earlier of a slight headache, and she ditches you. Instead, she falls for the man who charms her grandmother and wins over her friends. That is how search engine optimization…