Product launch

During a product launch, getting the message across to the target audience requires compelling product pitches and effective audience engagement. It is important to draft the message with key information that the audiences are looking for: Tell readers where and when the new product will be released Focus on benefits, not features Explain how the product fits for purpose Make the audience the key role in the launch Demonstrate the new product Include product images In September, the releases with the most clicks and pick-ups were all focused on new…

There are new product launches every day in all parts of the world. If you’re in charge of a global product launch, how do you make sure you reach the right audience, at the right time, through the right channels, on a globally scale? RØDE Microphones faced this challenge earlier this year. They are pioneers in the audio industry in the design, manufacture, installation and servicing of audio products. Since opening for business in 1967, they have never produced a consumer product. However early this year they decided to crack…