Public Relations

The much-anticipated reopening across APAC in 2022 has enlightened the world of commerce. As a global provider of news distribution and earned media software and services, we are at the forefront of welcoming and witnessing the rapid recovery of all kinds of businesses. To stay up to date with industry trends and media development, our Beyond PR Blog is your go-to resource hub. Read on for a recap of the key highlights from this year’s articles. APAC Media Landscape 2022 The inevitable shift to digital platforms is just the tip…

Accepting and overcoming anxiety about the future is a lesson Eiko Endo learned as a journalist at The Oriental Times. After graduating from Keio University, Eiko pursued further studies in Beijing. Upon her return to Japan, she looked for a job that required her to use Chinese. That was how she joined The Oriental Times, a Chinese language newspaper that covers Sino-Japan relations. Before becoming a correspondent, Eiko said she felt “anxious about not being able to see the future” but working in journalism has developed a mindset in her…

Switching from journalism to public relations is quite a common path, but for Jeff Liebsch, CEO of Haps Magazine Korea, it is the other way round. And he did so by overcoming language and cultural barriers thousands of miles away from home. It was 2009 when Jeff, who travelled to South Korea to start a new chapter in life, got a copy of the bi-monthly magazine from its founder in the southern coastal city of Busan. After flipping through the English publication, the Canadian found the content surrounding local community…

2021 presented many opportunities for brands to embark on digital transformation and pivot to new growth areas as industries reeled from the impact of COVID-19. New opportunities include prioritizing Environmental, Social, & Governance (ESG) initiatives and the continual popularity of virtual events. PR Newswire APAC covered some of these emerging trends in the resource hub this year. Read on for a recap of some of the key highlights.    1. APAC Media Landscape 2020 Series The media industry in APAC underwent significant headwinds in 2020, facing a relentless COVID-19 news cycle, declining print revenue, and a shift in media consumption habits. Our Audience Development Team, which operates from 9 markets across…

2020 presented a constant wave of changes for the comms industry. Switching to crisis management mode, many PR pros had to tackle challenges such as putting out cohesive messaging and working with leaner budgets. Likewise, PR Newswire also quickly pivoted and served the PR community in APAC through our series of webinars, eBooks and blog posts that provided PR & media insights in the new normal. Read on for a recap of the 2020 highlights of PR Newswire in APAC. 1. Press Release Overview 2020  COVID-19 dominated the news cycle in 2020. PR Newswire Asia distributed more than 4,000 COVID-19-related press releases last year – close to 15% of the total number of…