Public Relations

If you are a young expat or local Singaporean girl, it is no surprise that you will come across or connect with a one of a kind digital publication and an increasingly popular website called The Honeycombers.   Who is the Honeycombers? This web based lifestyle publication is designed for women in Southeast Asia, aged 25-45, to provide hyper-local content on life in Singapore, Jakarta and also Bali. The publisher also owns a dedicated site for parents, HoneyKidsAsia and is planning to expand to Bangkok and Manila next year. The…

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news across Asia-Pacific from the research team.   Indonesia         Harian Umum Independen Singgalang: (@KoranSinggalang) Mr. Khairul Jasmi  (@khairul_jasmi) joined as Editor-In-Chief.         Freemagz.com (@freemagz): Mr. Agapitus Riantinus joined as Website Editor.       Menit.tv  (@menitv): Mr. Zaman joined as website Editor.   Malaysia       Selangor Kini(@MediaSelangorku): Ms. Fazallah Pita joined as Editor-in-Chief.       BorneoColours.com: Mr. Fred Tom Bonius joined…

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news across Asia-Pacific from the research team.   Hong Kong    Fundsupermart.com (@fundsupermart): Ms. Coco Cheung  has joined as Assistant Manager, Investment Marketing.   iGP Insights: Mr. Keith Hong has joined as Editor.   Indonesia Female Radio (@979femaleradio): Mr. Bambang Parikesit replaced Mr. Imansyah as General Manager.   Malaysia FZ.com (@fzdotcom): Mr. Azlan Jamali has joined as Web Editor.   The Medical…

Take a look at the below article that was originally published by Sarah Skerik on our sister blog “Beyond PR” on 26 Mar 2014. Sarah makes a clearer distinction between PR and content marketing, and how there are opportunities between PR pros and marketers, in taking important tactics from each other to improve their campaigns and not work in silos. ____ [caption id="attachment_1466" align="aligncenter" width="500"] Source: InPowered & Nielsen[/caption] According to a recent study sponsored by InPowered and conducted by Nielsen, content marketing is 88% less effective than public relations, due in large part to…

The below article was originally published by Sarah Skerik  on our sister blog “Beyond PR” on 16 Jan 2014. Learn how creative PR can be and how PR Newswire help to target global English media! ——– Orchestrating a successful newsjack (a term coined by David Meerman Scott to describe the practice of responding quickly to a developing situation and inserting your brand’s voice into the ensuing media coverage) can seem daunting, but in reality, all it takes is one person who is paying attention and is willing to get creative with…