Public Relations

I have been looking for insights for a session that I will be hosting at the SES Singapore Conference, I want to prepare myself with one particular question I usually get at industry events and client meetings: Can you name a few Asian brands who have promoted themselves well? It is a difficult question to answer – not that I want to be diplomatic, but because some Asian brands are doing better in one area than the other in terms of communications, marketing, branding and more; and because of the heterogeneous media landscape and market…

A 7.0-magnitude earthquake hit Lushan, Sichuan Province in China last Saturday. According to the Sichuan Provincial Government Emergency Management Office, around 180 people have been killed, nearly 12,000 people injured, and 1.5 million people have been affected. PR Newswire announced on Monday that we will offer complimentary press release distribution service to organizations in Asia that wish to communicate their efforts of assistance in rescue and recovery efforts for the Sichuan earthquake crisis. We will waive fees through midnight on Sunday, May 5 for organizations to communicate their efforts of…

  For the diligent members of the marketing and PR workforce, the digital era has caused the lines between their formerly distinct roles to blur. On Wednesday, March 6, PR Newswire CEO Ninan Chacko spoke before Beijing members of the American Chamber of Commerce as part of the organization’s Marketing, Advertising and Public Relations Forum (MAP) to try and elucidate the changes within and challenges posed to two industries that increasingly overlap. Also presenting: Thomas Mattia, Chairman of the Daniel J. Edelman China Group, June Jin, chief marketing officer and…

  So my search for infographics continues, and while I’m taking a break from content marketing this week, I am visiting my old friend, storytelling. I love the whole concept of storytelling. Stories are what dreams are made of, and just like I remember sitting glued to the TV when Jackanory came on, you too can win over your audience if you know who they are and what they aspire to achieve. With that in mind, my #Infographic of the Week is all about telling your company’s story, and how…

  The below post was originally posted on our sister site, prnewswire.com, and was contributed by house favourite, Sarah Skerik [caption id="" align="aligncenter" width="437" caption="Click Image to View Presentation"][/caption] Attendees of this year’s IABC World Conference in Chicago got a rare treat when Yujie Chen, managing director of PR Newswire in China – made the trip from Beijing to address the group.  Yujie offered an insider’s view of Chinese media, and offered advice for Western companies seeking to establish business presences in China, and the communicators who support those efforts. The…