PwC

  When this blogger moved to China way back in 2008, online shopping was not only in its infancy, but it didn’t seem to be something that would catch on anytime soon. In a country where relationships are everything, buying things from strangers behind an electronic screen sounded like something that would be incompatible with the culture and that e-commerce would not be as fully embraced as it had been in the West. What’s more, the Chinese tend to prefer cash transactions over credit or debit cards, so the odds…