Quotes

Even though the most viewed press releases for December were quite varied, there were some similarities and overlaps among them. Using multimedia for better engagement Increasingly, journalists are using multimedia to enhance their stories, according to the 2022 Global State of the Media Report, which notes, “Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a story, they add a visual or aural dimension that has been proven to increase consumer engagement.” Illustrate messages by incorporating quotes A good quote in a release is also very important…