Reports

  Managing corporate communications in APAC can be complex. After all, the region is home to diverse languages, cultures and media consumption behavior. This has resulted in varying industry practices and preferences on communications channels, media budgets, content production, and more.  With that in mind, PR Newswire recently launched its inaugural Asia-Pacific Corporate Communications Report to better understand the strategies, priorities and challenges that public relations and communications professionals face when planning regional campaigns.   The report surveyed close to 948 industry professionals across 10 major markets – Australia, mainland China, Hong Kong, Taiwan, Indonesia, Malaysia, Singapore, South Korea, Thailand and Vietnam. The survey was conducted from September to November…