Social journalism study
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How Journalists Feel About PR Pros
Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. Pew Research published an analysis of the gap between PR and journalist income, and the relative number of PR professionals to journalists (there are a lot more of the former). With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. It’s not a surprise that many journalists harbor some misgivings for the PR industry. But how can…