Social Media

  One thing journalists really hate is to be told by their editors that they have “buried the lead.” It means the point of the story is not obvious from the first few paragraphs, and that the “lead” or premise of the story is buried too far down in the story. As always there is a lot of news right now about China. These are all important stories. But look closely here, because none of these stories directly affects you or me: ·         A strike by journalists at a newspaper…

If you live in China, you have almost certainly heard of Tencent and QQ. If you don’t, and you haven’t, this post is definitely for you. Before I even arrived in China, I was hearing from family and friends about QQ, an instant messaging system, and how popular it is in China. However, it wasn’t until I got here that I realized just how big Tencent actually is, and how important a role its platforms like QQ play in the day-to-day lives of consumers. If companies and marketers are looking…

With around 520 million internet users now in China, getting noticed online is obviously going to be tough, and it’s even tougher if you don’t understand online PR and content marketing in China. With the “Great Firewall of China” blocking many of the English social media sites, Chinese users are very much restricted in how they can access some of your content; not to mention that the vast majority of searches are done in Mandarin Chinese. It’s therefore vitally important that you get your messages out through as wide a…

  Content is all about creating value for your audience. Content marketing is about creating original and shareable content that helps deliver results, and with an ever-increasing number of tools and platforms available to marketers, content marketing has found a new lease of life over the last 12 months. Organizations of all sizes are realizing the power of content marketing as a way to build brand awareness, acquire new customers and leads and retain customers, and this is achieved by getting good-quality content out into the digital space. The below…

Before I get into the facts about Weibo (a Chinese Twitter-style microblog), here are some basic stats about the Internet in China: China has over 513 million internet users; Broadband penetration rate is over 97%; China has over 920 million mobile users; Over 65% of China’s 513 million internet users access the internet via their mobile phones; and Almost 40% of mobile internet users use their mobile phones to access Weibo sites. Put into context, this means that if you are looking for your content to be found by Chinese…