South Korea

*This article is an updated version of High context culture: What PR Pros need to know about South Korea, with figures and information from 2020. South Korea is set to receive global attention in June 2021 as it is one of the four countries that has been invited to participate in this year’s G7 summit in the United Kingdom. The annual summit, which is organized by G7 (Group of 7), where government leaders from the world’s most affluent nations discuss pressing global issues.   Key issues on the agenda are likely to be the world’s response to the COVID-19 pandemic and its global…

Overview The COVID-19 outbreak has left a significant impact on almost every industry and the Korean media industry was no exception. According to a 2020 Media Report by Korea Press Foundation, 84.2% of newspaper and magazine businesses said they are experiencing a state of financial crisis. The situation is even more dire for daily and weekly newspapers and they have been suffering a dramatic dip in advertising revenue from last year. [caption id="" align="alignnone" width="805"] South Korea has one of the world’s lowest rating in public trust of its news,…

*Click here to view an updated version of this article, with figures and information from 2020. The world’s attention was recently on South Korea as the nation hosted the 2018 Winter Olympics Games at PyeongChang in February.  As one of the affluent countries in the APAC region, South Korea has been wowing the world with high-tech devices and impressive innovations, as well as creating a worldwide k-pop sensation. In addition to that, South Korea is leading the region in terms of overall internet penetration (93%) and it also has the highest penetration (84%)…