Speaking
-
Every Company is a Media Company
Any company can become a media company, and any individual can become a publisher. In an era where there are abundant channels and tools to create, publish, distribute and re-use content, we as individuals are no doubt part of the reason why brands and businesses are pushed to publish media-quality content to engage us. We consume content not only from traditional media, but also from businesses and people. Every company is catching up with (or even better, embracing) digital channels, fueling online avenues with branded content, trying to maximize their…