State of the Media Report
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Media Digitalization in APAC: Trends and Strategies
First Media Coffee Comeback in Singapore On 4 August, we organized our first Media Coffee comeback event in Singapore. The event was a remarkable success, and we would like to extend our sincere gratitude to the speakers and guests who have joined us. Having last met in person with our clients two years ago, hosting this inspiring and enjoyable session is essential. There is no doubt that digital technologies have advanced more rapidly than any innovation ever since the pandemic and throughout history. PR & Comms and the Media Industry are…
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4 Ways to Up Your Media Pitching Game in 2021
The events of 2020 have hit newsrooms hard – journalists are grappling with a turbulent news cycle, from relentless pandemic developments to reporting political unrest in APAC. On top of these, they are required to generate stories with leaner resources such as downsized staff and declining revenue – and deal with digital disruption. Cision, PR Newswire’s parent company, recently released its State of the Media Report (APAC Edition) that examines today’s media landscape – from the lens of journalists. It surveyed more than 2,800 journalists from 19 markets around the world to uncover the shifts in the inner workings of journalists, from their editorial strategy, pitching their preferences to challenges…
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Cision’s 2020 State of the Media Report: Provide Resources, not Releases and Other Top Tips from Journalists
The first half of 2020 has been riddled with unprecedented challenges for journalists as the media industry is reeling from the after-effects of the COVID-19 pandemic. Besides dealing with an influx of news and filing their stories at home, some of them are now grappling with the uncertain financial situation of media organisations. To make sense of this conundrum, PR Newswire’s parent company Cision has recently released its 2020 State of the Media Report, an annual survey that delves into the priorities, challenges and trends in the global media landscape.…
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Cision’s 2020 State of the Media Report: Top 5 Takeaways for APAC PR Pros
PR Newswire’s parent company Cision has released its annual State of the Media Report, which covers the latest trends and challenges in today’s global media landscape, so that you can work more effectively with journalists and gain more media coverage. In its 11th edition, this year’s report is Cision’s biggest one yet as it surveys more than 3,200 journalists in 15 countries. For the first time, more than 230 journalists in APAC also participated in the survey, which was conducted in January and February this year. The APAC participants are…