Strategy

I’m sure many people are aware of the level of censorship that occurs in China. This was amusingly highlighted recently by the re-launch of James Cameron’s Titanic in 3D. Having cut Kate Winslet’s nude scene for quite comical reasons, I thought I would look at how censorship affects your attempts to communicate with consumers, the media and other stakeholders within China.  Generally speaking, censorship in China doesn’t have to have an impact on your marketing and communications strategies, but you should be mindful of it. Therefore, I am going to…