Television

  With the usual cocktail of eardrum-shattering firecrackers, mass migrations, food-centric family gatherings and endless song-and-dance TV programs, Chinese New Year celebrations – which started on the evening of February 8 – are only just starting to wind down. The holiday serves as a demarcation point for both companies and individuals in China; debts must be paid before the New Year, but any work that requires long-term focus or consideration is often postponed for after the holiday. “We’ll take care of it after Chinese New Year,” is a common response…

In China, television is king. China may be king of the printed word, and China may have the largest internet population in the world, but it is television that sits at the head of the table. And, as highlighted in my last post, with China having the third largest advertising market in the world, television and its traditional friends play an all-important role in the burgeoning media landscape. Money aside, traditional media also remain the most trusted sources of information. Of course, this is shifting for some demographics, but not…