Travel and Tourism

“Hey Matt, do you like Vietnam?” Chief Editor of The Bureau Asia Matt Cowan has been living in Ho Chi Minh City since 2010. Whenever the Australian meets new people there, he knows they will ask him this question. So Matt, do you like Vietnam? “I do, I honestly do love living here but it’s not a holiday for me,” said Matt, who established the Vietnam-based lifestyle and travel media platform in 2018. Back then, SEO, social media advertising, and Google Analytics were all new to him. He knows these…

3 key takeaways from PR and media practitioners, and content creators The tourism sector and the national economy are starting to rise upon the reopening of domestic and international travels. One of the nation’s leading sectors, the tourism industry lost IDR 20.7 billion in revenue due to the COVID-19 pandemic. In this recovery stage, the role of public relations and media practitioners becomes essential in rebuilding brand image. Recently, we have successfully concluded our Media Coffee at The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali on August…

The travel industry has been in a state of flux with COVID-19 movement restrictions and business grinding to a halt. With vaccinations underway and the borders re-opening across APAC, many companies are striving to resume some form of normalcy.   In a bid to revive the travel and tourism industry, some governments have been setting up travel bubbles, which would allow quarantine-free air travel in between destinations. However, with the unpredictable COVID-19 situation, travel arrangements remain erratic. After two cancellations, the highly anticipated Singapore-Hong Kong travel bubble is set to take off…

As the year-end holiday season kicks in, domestic tourism is on the rise in APAC. With global movement restrictions, more people are looking at destinations that are closer to home.  The surge of interest in local recreational activities has led to opportunities for brands to pitch relevant products and services.  However, travel journalists and editors tend to scan through numerous press releases and pitches that land in their inboxes daily. One way of cutting through the clutter is having a pitch that is customized to their media outlet and speaks to their…

Travel demand is on route to increase in the Asia-Pacific region in the coming months. Domestic travel in markets, such as Malaysia and Vietnam, is seeing an uptick, while more international travel bubbles are being established in between cities in the region.   As the state of travel resumes, the media’s appetite for travel news and stories is growing as the focus is shifted to local tours and staycations.   PR Newswire chats with Juhan Kamaruddin, the Editor-in-Chief and co-founder of Gaya Travel Magazine, a Malaysia-based publication that reports on the travel and tourism sector, as part of PR Newswire’s COVID-19 Travel Industry Recovery Toolkit.   On gaining media coverage, Juhan emphasized on the importance of PR reps establishing a long-term relationship with the media.  One way…