Tudou

Following yesterday’s big announcement that Youku and Tudou are to merge, it seems an ideal time to discuss a growing segment of China’s media landscape – online video sites. With the merger seen as the first step in a larger move towards consolidation, the online video sites are set for some interesting times ahead, but their position will only be strengthened by the growing number of internet users, increased online advertising spend and the continued blocking of western video sites like YouTube. 513 Million Internet Users; Market Scale of Online…