Weibo

  The below post was originally posted on our sister site, prnewswire.com, and was contributed by house favourite, Sarah Skerik [caption id="" align="aligncenter" width="437" caption="Click Image to View Presentation"][/caption] Attendees of this year’s IABC World Conference in Chicago got a rare treat when Yujie Chen, managing director of PR Newswire in China – made the trip from Beijing to address the group.  Yujie offered an insider’s view of Chinese media, and offered advice for Western companies seeking to establish business presences in China, and the communicators who support those efforts. The…

With around 520 million internet users now in China, getting noticed online is obviously going to be tough, and it’s even tougher if you don’t understand online PR and content marketing in China. With the “Great Firewall of China” blocking many of the English social media sites, Chinese users are very much restricted in how they can access some of your content; not to mention that the vast majority of searches are done in Mandarin Chinese. It’s therefore vitally important that you get your messages out through as wide a…

Before I get into the facts about Weibo (a Chinese Twitter-style microblog), here are some basic stats about the Internet in China: China has over 513 million internet users; Broadband penetration rate is over 97%; China has over 920 million mobile users; Over 65% of China’s 513 million internet users access the internet via their mobile phones; and Almost 40% of mobile internet users use their mobile phones to access Weibo sites. Put into context, this means that if you are looking for your content to be found by Chinese…