Content We Love: SFCE Announces Strategic Co-operation Agreement with AVIC

Release link:  http://en.prnasia.com/story/119060-0.shtml

Press releases that are chosen for the Content We Love blog are chosen from a number of quality candidates because they shine brighter than their counterparts. In a way, the ideas behind each press release is like “star matter” floating in a nebula somewhere in outer space.

Writing a press release is similar to how a star forms

When the press release writing process begins, the writer’s thoughts become the building blocks and focus creates the “gravity” that begins to pack the star matter closely together. Soon the atoms of the material are compressed to the point that a fusion reaction begins. When there isn’t enough star matter to sustain the reaction, brown dwarfs (褐矮星) (poorly written press releases) are formed. Yes, they exist but they do not radiate any visible light. Looking up at the night sky you see nothing.

Reading a release that is low on star matter (ideas, details, etc), you’ll take in nothing. People only remember good press releases and looking up at the night sky you only remember the stars that shine the brightest. That star that seems so bright when you look up at the night sky is not always the closest star but rather the star with the lowest magnitude (the press release that is written in the most effective manner). For people standing on Earth, the brightest star is Sirius (天狼星), today Shunfeng International Clean Energy Limited’s release is the Sirius of the press release universe.

 5 Things that set this release apart from others

Headline: Good content starts with a strong headline. This press release starts with a concise, headline that gets people interested. Exciting and to the point, it written in an active voice and includes keywords.

Connects with Readers: Readers in general will be looking for a connection between what is written about in a release and their own lives which makes it imperative to write the release in a way that will let readers understand just how exactly it benefits them.

As mentioned in the release the contract signed was for forming a joint venture aimed at promoting Energy Management Contracting (EMC) projects. Who feels the “connect”? Not me, but wait there is another sentence that appears in the CEO’s quote: “..The EMC model will bring about an overall energy-savings up to 50% to 70% of costs from our green solutions.” Connection established. This agreement means COST SAVINGS for those interested in SFCE’s green solutions!

Inclusion of a Photo: Photos expand audiences by up to 180 percent and videos can expand audiences by up to a whopping 1000 percent. Engagement sharing and visibility for this release were further bolstered by the photo which provides a visual glimpse into the signing ceremony.

USEFUL quotes: Quotes should include senior management and appear in the body of the release as opposed to making their entrance at the bottom. They should also be thought of as a way to communicate how your company feels about the news being presented and possibly include other pertinent information In this case, the CEO’s quote, which appears in the second paragraph, explains the significance of the contract signing while providing a glimpse into the future.  The addition of a quote from the General Manager of the AVIC Trust helps to further augment the release.

Boilerplates: Boilerplates should also be included in releases as they are an ‘About Us” paragraph that should contain facts about the source. These facts should include such compelling information such as the company’s mission, pertinent product information and other hard facts that will allow journalists and bloggers to quickly learn about your company which in turn increases the odds that they will find the release interesting enough to share. Some people might not be familiar with one or both of the companies in this release. That’s why every release should include a boilerplate.