2020 Year in Review: Top 10 Beyond PR Blog Articles
2020 has been a year of embracing challenges for the communications industry. PR pros have had to pivot, diversify and tap on virtual platforms in the face of the evolving COVID-19 situation. Naturally, 7 of the top 10 most-viewed articles on PR Newswire’s Beyond PR blog this year are associated with COVID-19 and how it has impacted the PR world.
Throughout the year, we have been producing blog articles on how the pandemic has impacted everything from writing press releases, charting out comms plans, organizing events to planning for crisis recovery.
Some of the articles also extracted key takeaways and learning points shared by PR and media industry experts who spoke at our series of webinars this year. The webinars delved into a broad range of topics from PR measurement, newsroom practices to crisis communications.
Take a look back at our Top 10 blog articles that have received the most views this year.
We compiled the top takeaways from our 2020 Tech Media Pitching Kit, which offers brands advice on how to pitch to tech reporters in the new normal and equips PR professionals on key trends, events and topics within the tech industry.
In April, the Malaysian government extended its Movement Control Order, which further impacted businesses and livelihoods. We find out from 4 business journalists in Malaysia on the key news topics and trends that have emerged and what they are keen on reporting.
As the COVID-19 situation escalated in late February, we rounded up how companies across APAC are reacting to the news and the public health advisories in various key markets.
We gleaned highlights from the 2019 Global Comms Report by Cision, our parent company and PRWeek to share recent communications trends that PR pros should consider when navigating their comms plans.
To help brands secure media coverage during the COVID-19 pandemic, we spoke to journalists from Hong Kong media outlets such as Sing Tao Daily, Ming Pao, Human Resources Magazine and Localiiz to find out how the crisis has shaped editorial directions and how press releases can be crafted to get attention from journalists.
This year’s Mobile World Congress was the first major event that had to be cancelled in February due to COVID-19 concerns. We got PR pros to weigh in on how companies should respond to cancellation of prominent exhibitions and events.
Victor Peng, a news anchor at TVBS, one of Taiwan’s top news channels, shares the news production process at the television network and how journalists, like him, select and get information from press releases for their news bulletins.
In May, the road to COVID-19 recovery started to take shape as some governments in APAC implemented measures to kickstart economic activity. John Kerr, CEO of Edelman Singapore shared 4 areas of opportunity that communicators should consider when they shape their crisis recovery plans, while Riley Heng, Country Manager, Australia and Head of Marketing at MetroResidences talked about how her company is planning for recovery.
PR Newswire’s Senior Editor Nathan Brown conducted an online workshop on ‘Writing Press Releases in Times of Crisis’ in June. The session was held in response to the high volume of pandemic-related press releases that PR Newswire distributed from brands across APAC. We share the key takeaways from the workshop here.
No surprises here – our most popular blog post in 2020 is linked to COVID-19. During the early stage of the pandemic in February, we quickly compiled the types of news that companies were communicating based on the press releases that distributed on PR Newswire. Key topics include communicating operational changes and corporate social responsibility initiatives on donating medical supplies and food to front-line medical workers.
For more articles on best practices and industry insights in the PR & Comms world,
Visit PR Newswire’s Beyond PR Blog here
This article is written by Kenneth Goh, Senior Marketing Executive at PR Newswire. A former journalist, he relishes keeping track of breaking news as much as telling stories with trends and data. Connect with him via Linkedin.