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Kenneth Goh

  • 5 Key Takeaways from Cision & PRWeek’s 2020 Comms Report

    The role of PR has risen up to the challenge of establishing itself as a trusted advisor to top management in 2020. In a challenging year, more PR professionals are working more closely with their CEOs, who have sought their counsel and perspectives before making business decisions.  That was one of the key findings from the 2020 Comms Report by Cision and PR Week. The fourth annual report surveyed more than 300 senior-level PR professionals, from both agencies and in-house, in the United States. The report also reveals how PR is…

    Content PR & Marketing November 18, 2020
  • 5 Crisis Recovery Tips for Brands

    With the prolonged COVID-19, companies are bracing themselves for a long road to recovery. Switching to survival mode, many have streamlined their operations and pivoted to new business opportunities to stay afloat. Over the past months, Cision and PR Newswire have held a series of webinars on adapting communications strategy in the new normal. We round up 5 helpful crisis recovery tips on navigating the communications challenges ahead.  1. Prepare for a bumpy re-entry journey   [caption id="" align="aligncenter" width="296"] Matthew Della Croce, Global President and Partner, Allison+Partners[/caption]   As companies begin to re-open, the route to recovery will not be straightforward. In an interview with Cision, Matthew Della…

    Content PR & Marketing October 23, 2020
  • 4 Ways to Improve the Pick-Up Rate of Press Releases

    The media receives numerous press releases and pitches daily. Given the fast work turn-around time and lean resources, it takes more than informative content and interview opportunities to ensure that the news gets picked up.   In a recent PR Newswire webinar, we invited Victor Peng, a news anchor at TVBS, one of Taiwan’s top news channels, to share the news production process and how journalists, like him, select and get information from press releases for their news bulletins.   [caption id="" align="alignnone" width="549"] Victor Peng, a news anchor at TVBS (left) speaking at a PR…

    Content PR & Marketing September 24, 2020
  • Finance News Websites That Are Worth Investing Your Time In

    As we are in the thick of this year’s second quarterly earnings season, there has been a steady flow of business updates and news. Over the past weeks, PR Newswire has distributed numerous earnings press releases from publicly listed companies that have released their second-quarter financial results. The current earnings season is closely watched as investors are keen to understand how companies have been impacted by a full quarter of economic shutdown caused by the COVID-19 pandemic. Amid the flurry of investor relations updates and announcements, we look at some international and APAC financial news websites to help you get up to speed on the finance world.     For Finance…

    Investor Relations August 21, 2020
  • 5 Pitching Tips from the Travel Media in a COVID-19 World

    As the travel and tourism industry gradually recovers from COVID-19, communications need to be relevant and forward-looking. Over the past few months, PR Newswire has distributed numerous press releases on the recovery efforts of the travel industry, from campaigns to boost hygiene standards in hotels and tourist destinations, brand partnerships to virtual travel experiences. As travel restrictions ease at varying degrees across the APAC region, travel businesses have to adapt their key messages along different stages of recovery. Securing media coverage plays a key role for businesses to amplify their…

    Asia Specials August 21, 2020
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