sub newsletter

Kenneth Goh

  • Utilizing Multimedia for Storytelling in Press Releases

    Including multimedia elements in press releases can leave a more memorable mark on readers. From photos, videos to infographics, multimedia elements help to paint a more visually impactful picture of stories and drive key messages home more robustly. Through the use of multimedia,  readers can remember key statistics better, grasp complicated concepts more clearly and forge a stronger emotional connection with your brand. According to a 2020 PR Newswire study of press releases distributed globally, including an image in a press release increases the engagement rate by 2 times than a text-based…

    Content PR & Marketing August 6, 2021
  • 20 Most Overused Press Release Words in 2021: A PR Perspective

    What are some words that make journalists roll their eyes when they read press releases? According to Cision’s 2021 State of the Media report, words such as ‘best of breed’, ‘world-class’ and ‘unprecedented’ are among the most cringe-inducing ones for journalists to read in a press release.  Journalists are turned off by these fanciful and vague words, which tend to gloss over information. To help PR professionals better understand which words to avoid overusing in press releases and how they can better connect with journalists, we speak to Thomas Skelton, PR Newswire’s Senior Communications Strategy Manager.     1. How does this list of overused press release words resonates with you? …

    Content PR & Marketing July 27, 2021
  • Mobile World Congress 2021: What’s Buzzing from Brands?

    Mobile World Congress (MWC), one of the world’s largest mobile technology conferences, returns this year with a hybrid format – a mix of virtual and in-person events. More than 100,000 attendees from over 200 countries are expected to attend conferences and seminars by industry trailblazers and companies, which have put out news on product launches and the latest technology innovations.  Capturing the latest MWC news is PR Newswire, which is the official media and communications partner for MWC Barcelona 2021. PR Newswire is hosting the official MWC21 Online Press Room, which houses MWC-related press releases, multimedia assets,…

    Content PR & Marketing June 25, 2021
  • How PR Pros can Evolve with Journalists in a Digital World?

    Digital innovation has reshaped the media and public relations industry in APAC – and the COVID-19 has only accelerated the pace of transformation. Many news and media companies are strengthening their digital presence – with more live streams, push notifications and live blogging. This has sparked the need for journalists and editors to equip themselves with new skills and work performance metrics.   Creating compelling content on digital platforms, leveraging audience data to better engage readers and maintaining an active social media presence are prerequisites for media professionals these days. Naturally, PR practitioners also need to evolve and adapt their outreach and pitching efforts to better serve the needs…

    Content PR & Marketing June 15, 2021
  • 4 Ways to Up Your Media Pitching Game in 2021

    The events of 2020 have hit newsrooms hard – journalists are grappling with a turbulent news cycle, from relentless pandemic developments to reporting political unrest in APAC. On top of these, they are required to generate stories with leaner resources such as downsized staff and declining revenue – and deal with digital disruption.   Cision, PR Newswire’s parent company, recently released its State of the Media Report (APAC Edition) that examines today’s media landscape – from the lens of journalists. It surveyed more than 2,800 journalists from 19 markets around the world to uncover the shifts in the inner workings of journalists, from their editorial strategy, pitching their preferences to challenges…

    Media Relations May 31, 2021