Kenneth Goh

2020 has been a year of embracing challenges for the communications industry. PR pros have had to pivot, diversify and tap on virtual platforms in the face of the evolving COVID-19 situation. Naturally, 7 of the top 10 most-viewed articles on PR Newswire’s Beyond PR blog this year are associated with COVID-19 and how it has impacted the PR world. Throughout the year, we have been producing blog articles on how the pandemic has impacted everything from writing press releases, charting out comms plans, organizing events to planning for crisis recovery.…

Adapting communications strategies to the new normal has been a recurring theme in PR Newswire’s series of webinars this year. We highlight tips from 3 PR experts from Hong Kong and Singapore, who spoke at our recent webinars. They are Danny Tan, Senior Vice President at Omnicom PR Group, Patrick Yu, Senior Vice President & Partner, FleishmanHillard and Felix Poon, Founder & Managing Director, Vis Communications. To prime communicators for a bumpy road to 2021, we get these PR pros to share advice on tackling PR challenges in areas such as measurement, internal communications and media relations.   [caption id="" align="aligncenter" width="263"]…

The role of PR has risen up to the challenge of establishing itself as a trusted advisor to top management in 2020. In a challenging year, more PR professionals are working more closely with their CEOs, who have sought their counsel and perspectives before making business decisions.  That was one of the key findings from the 2020 Comms Report by Cision and PR Week. The fourth annual report surveyed more than 300 senior-level PR professionals, from both agencies and in-house, in the United States. The report also reveals how PR is…

With the prolonged COVID-19, companies are bracing themselves for a long road to recovery. Switching to survival mode, many have streamlined their operations and pivoted to new business opportunities to stay afloat. Over the past months, Cision and PR Newswire have held a series of webinars on adapting communications strategy in the new normal. We round up 5 helpful crisis recovery tips on navigating the communications challenges ahead.  1. Prepare for a bumpy re-entry journey   [caption id="" align="aligncenter" width="296"] Matthew Della Croce, Global President and Partner, Allison+Partners[/caption]   As companies begin to re-open, the route to recovery will not be straightforward. In an interview with Cision, Matthew Della…

The media receives numerous press releases and pitches daily. Given the fast work turn-around time and lean resources, it takes more than informative content and interview opportunities to ensure that the news gets picked up.   In a recent PR Newswire webinar, we invited Victor Peng, a news anchor at TVBS, one of Taiwan’s top news channels, to share the news production process and how journalists, like him, select and get information from press releases for their news bulletins.   [caption id="" align="alignnone" width="549"] Victor Peng, a news anchor at TVBS (left) speaking at a PR…