Meet the Media: The Honeycombers

If you are a young expat or local Singaporean girl, it is no surprise that you will come across or connect with a one of a kind digital publication and an increasingly popular website called The Honeycombers.

• Who is the Honeycombers?

This web based lifestyle publication is designed for women in Southeast Asia, aged 25-45, to provide hyper-local content on life in Singapore, Jakarta and also Bali. The publisher also owns a dedicated site for parents, HoneyKidsAsia and is planning to expand to Bangkok and Manila next year. The Honeycombers is committed to offering daily inspiration to their readers and inspire them to get the best out of their location as singles or as parents.

The Honeycombers’ readers are trend leaders and early adopters with a high disposable income, and like to be in the know on fashion, food, beauty, health, travel and things to do in Singapore and beyond. It is interesting that though the magazine was initially targeted towards expats in Singapore, more than 60% of its readers are now local.

• How to reach the Honeycombers editors?

The Honeycombers Founder and Managing Director, Christine Edwards (Chris), advised us that they would prefer PR and marketing professionals to email their press releases directly to: hello@thehoneycombers.com.

Besides Chris, other key editors you could speak to include Nina Hearne who is the Managing Editor, Crystal Lee who is the Singapore Editor and Christi Hang, the Jakarta Editor. If you are interested in pitching an idea for HoneyKidsAsia, please contact Skye Wellington, the HoneyKids Editor.

• About the publisher

Chris is originally from Australia and has over 15 years of experience in Asia. After launching the Honeycombers about 5 years ago, it has now become one of the fastest growing digital magazines and a 1.2 million business.

Besides writing reviews or editorial pieces on client’s products and services, Chris is also exploring new ways to work with clients directly. One option is to help clients with their content marketing efforts by offering them customized, polished and useful content, a recent example being the Singapore Tourism Board.

If you would like to know more about the Honeycombers and Chris, please take a look at her recent interview on ABC News, Honeycombers on Business Today.

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Helen Zhang @HelenShuoZhang is the Senior Audience Development Manager for PR Newswire. If you would like your publication to be featured, please get in touch at hkmedia@prnasia.com. For more media related news, follow us at @PRNA4Media.