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Media Relations

  • How PR Pros can Evolve with Journalists in a Digital World?

    Digital innovation has reshaped the media and public relations industry in APAC – and the COVID-19 has only accelerated the pace of transformation. Many news and media companies are strengthening their digital presence – with more live streams, push notifications and live blogging. This has sparked the need for journalists and editors to equip themselves with new skills and work performance metrics.   Creating compelling content on digital platforms, leveraging audience data to better engage readers and maintaining an active social media presence are prerequisites for media professionals these days. Naturally, PR practitioners also need to evolve and adapt their outreach and pitching efforts to better serve the needs…

    Content PR & Marketing June 15, 2021
  • 4 Ways to Up Your Media Pitching Game in 2021

    The events of 2020 have hit newsrooms hard – journalists are grappling with a turbulent news cycle, from relentless pandemic developments to reporting political unrest in APAC. On top of these, they are required to generate stories with leaner resources such as downsized staff and declining revenue – and deal with digital disruption.   Cision, PR Newswire’s parent company, recently released its State of the Media Report (APAC Edition) that examines today’s media landscape – from the lens of journalists. It surveyed more than 2,800 journalists from 19 markets around the world to uncover the shifts in the inner workings of journalists, from their editorial strategy, pitching their preferences to challenges…

    Media Relations May 31, 2021
  • CES 2021: 5 Tips on Getting Media Coverage at Virtual Tech Events

    The Consumer Electronics Show, or more popularly known as CES, will go all-digital for the first time this year, given the COVID-19-related movement restrictions. This transition changes the ballgame on how PR pros can reach out and pitch to tech journalists, who cover one of the most influential tech events in the world. CES 2021, which takes place from 11 to 14 Jan, will feature product unveilings, demos and keynote presentations by more than 1,000 expected exhibitors. Gary Shapiro, CEO of CES’s organizer, Consumer Technology Association shared that many international…

    Media Relations January 6, 2021
  • Media Pitching Tips in a COVID-19 World from TTG Asia Media’s Group Editor Karen Yue

    As the year-end holiday season kicks in, domestic tourism is on the rise in APAC. With global movement restrictions, more people are looking at destinations that are closer to home.  The surge of interest in local recreational activities has led to opportunities for brands to pitch relevant products and services.  However, travel journalists and editors tend to scan through numerous press releases and pitches that land in their inboxes daily. One way of cutting through the clutter is having a pitch that is customized to their media outlet and speaks to their…

    Behind The Byline December 9, 2020
  • 4 Media Pitching Tips For Better Tech PR in 2021

    The COVID-19 pandemic has accelerated digital adoption in businesses with the prevalent use of technology, from cloud-based services, collaborative platforms to cybersecurity solutions. As technology such as the Internet of Things, 5G network and Artificial Intelligence continue to transform industries, there will be more opportunities for brands to share tech stories with the media in the year ahead. In light of this, we reached out to tech journalists and influencers across 9 markets in the Asia-Pacific region for the 2020 Tech Media Pitching Kit. The kit offering brands advice on…

    Behind The Byline November 26, 2020
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