sub newsletter

Media Relations

  • 4 Media Pitching Tips For Better Tech PR in 2021

    The COVID-19 pandemic has accelerated digital adoption in businesses with the prevalent use of technology, from cloud-based services, collaborative platforms to cybersecurity solutions. As technology such as the Internet of Things, 5G network and Artificial Intelligence continue to transform industries, there will be more opportunities for brands to share tech stories with the media in the year ahead. In light of this, we reached out to tech journalists and influencers across 9 markets in the Asia-Pacific region for the 2020 Tech Media Pitching Kit. The kit offering brands advice on…

    Behind The Byline 6 days ago
  • Media Pitching Tips in a COVID-19 World from Gaya Travel Magazine’s Editor-in-Chief

    Travel demand is on route to increase in the Asia-Pacific region in the coming months. Domestic travel in markets, such as Malaysia and Vietnam, is seeing an uptick, while more international travel bubbles are being established in between cities in the region.   As the state of travel resumes, the media’s appetite for travel news and stories is growing as the focus is shifted to local tours and staycations.   PR Newswire chats with Juhan Kamaruddin, the Editor-in-Chief and co-founder of Gaya Travel Magazine, a Malaysia-based publication that reports on the travel and tourism sector, as part of PR Newswire’s COVID-19 Travel Industry Recovery Toolkit.   On gaining media coverage, Juhan emphasized on the importance of PR reps establishing a long-term relationship with the media.  One way…

    Behind The Byline November 10, 2020
  • A Step-by-Step Guide to Effective Media Monitoring for Better Media Ties

    Cultivating meaningful relationships with the media is not an overnight task. Communicators need to invest time and effort through pitching and striking up conversations, such as providing timely industry updates, exploring story possibilities and commenting on journalists’ social media accounts, . At the core of these PR efforts is the age-old adage of knowing the journalists’ and their media outlet’s audience well. According to Cision’s 2020 State of the Media report, 37% of journalists stated that the number one thing that PR pros can help is to understand the media’s…

    Insights & Monitoring August 13, 2020
  • Journalists Share How COVID-19 is Affecting Media Coverage in South Korea

    South Korea was one of the worst-hit countries in the early stages of the coronavirus (COVID-19) outbreak outside China. Fortunately, the virus spread is now largely under control, thanks to effective government measures such as providing timely and transparent updates to the public, the use of self-diagnosis smartphone apps and swift implementation of a large-scale screening regime. Like many other countries, South Korea’s battle against COVID-19 has affected a wide range of industries, including communications and media. PR Newswire has been closely monitoring how South Korea media has been impacted…

    Media Relations April 8, 2020
  • Communications in Times of Uncertainty Webinar Highlights by Luisa Tam, Senior Editor, South China Morning Post

    The Coronavirus (COVID-19) pandemic has triggered a wave of unprecedented changes in the communications industry, from event cancellations to remote working arrangements. These changes have prompted a range of responses from APAC companies in their communications with the public and media. Some companies have been ramping up their corporate social responsibility initiatives and offering their services, while others have kept a low profile. PR Newswire is organising a series of Communications in Uncertain Times webinars in APAC to gather views and insights from communications and media professionals during this challenging…

    Media Relations April 2, 2020
China-PRNewsire-300-300