AI in Business: Writing Press Releases for AI-Focused Campaigns

On Nov 30, 2022, OpenAI, an AI research company, lit the latest fuse of technological advancement when it introduced ChatGPT to the world. In the months since the internet has been abuzz with news and updates on this new artificial intelligence that can seemingly provide any answer or task requested.

The app allows users to make simple queries, such as, “What is the capital of Vermont?”to more complex requests, such as providing code for app development or creating outlines for meetings. You can even use it to help write a press release! Although we still prefer the human touch, where interjection of emotional intelligence and creativity can occur. For human sake!) Tech denizens and the general public have been so interested in ChatGPT that the app topped 100 million active users after only three months in public service.

While there have been a few concerns about the possibility of students cheating using ChatGPT, the overwhelming public response has been positive. Users have quickly witnessed how it can be utilized in all types of industries. As such, companies have begun developing more products and services around ChatGPT and other AI-backed apps. These latest updates are cause for excitement.

• Standard Bank announced its investment banking partner’s incorporation in Singapore with the intention to provide funding for AI-focused projects. Understanding that ChatGPT is a bellwether has provided the impetus to seek out similar projects and get others investing in them now.
• Cision created a new role to lead AI strategy by appointing Antony Cousins as Executive Director for AI Strategy. Furthermore, following suit with the rise of AI, they had also announced new AI-driven products and approach for 2023.
• Playground, a developing platform from ISAAC PLAYGROUND COMPANY, released chatbot services built around AI that help small business owners with customer service, making it possible for small companies to handle large input from clients without being overwhelmed.
• Crescendo Lab Ltd. integrated their Conversational Analytics and Automation Cloud with ChatGPT to generate content for enterprises to market to their customers. This integration provides faster and more convenient interaction between marketers and downstream purchasers.
• More customer engagement was part of AI’s development of its TalkGPT. It leverages ChatGPT’s language model with localized expertise from WIZ.AI to give customers a more natural conversational experience with chatbots.
• ChatGPT has even been utilized for career coaching by CoachHub. The digital coaching platform has introduced AIMY, an AI-powered career coach that leverages ChatGPT to offer personal and professional guidance for users.

With all this excitement, it’s easy to assume more companies will eventually begin integrating ChatGPT or other AI-centered technologies into their offerings. With a little help from ChatGPT, we have summarized five pointers to ensure that your upcoming AI-related campaigns will stand out from the overwhelming pool of news.

Some tips for writing such press releases can be found below:

1. Share your future plans: For many, the utilization of AI-centered protocols is relatively new. Furthermore, this process is still in the experimental stage. Hence, sharing plans of how your company intends to integrate AI into its future processes would serve as valuable intel for others as they can obtain sneak peeks of the product roadmap, be inspired, and gain new perspectives.
2. Avoid jargon: If a general reader can’t understand what you’re saying, your message is not getting delivered.
3. Focus on the benefits: We had the help of ChatGPT to consolidate the following tips. Highlight how the company’s latest AI development benefits its customers, partners, or community. Its benefits should be emphasized at the beginning so that readers will be inclined to keep reading.
4. Identify your niche: Similar to the third point, with most companies focusing on AI to step up their offerings, it’s critical to demonstrate how the utilization of the technology is different from how others are going by it. There’s no need to name competitors, but showing how your company is doing things differently from others would suffice.
5. Avoid overhyping: Yes, this is an exciting time, but one should still manage expectations. With AI, changes in business processes are bound to occur. As a result, businesses are also evolving rapidly, but that doesn’t mean we can blindly rely on them. Open AI has pointed out that there are still flaws with ChatGPT, and they’re still working out the kinks. As such, AI-enabled services will likewise take some time to hit their stride. State only the facts and avoid overpromising.

No doubt, there might be more benefits of AI that are still undiscovered, and we will learn them in due time as more companies adopt AI in their services. As you begin drafting your press release and content calendars, do continue to bear these pointers in mind. With AI as your right-hand man, getting your news out in an effective manner just got easier.

Ready to tell your own AI stories? Our Strategic Communications Team is ready to support you in converting your ideas into interesting stories. Do contact us today!