Author Archives: Admin

Media landscape in China: social media as the most important source of collecting information

China, a record-holding country: They constructed the longest bridge in the world and they also hold the record for having the most citizens livin[……]

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How Journalists Feel About PR Pros

Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pag[……]

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How to Write High-Quality Press Release Content

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

In this article, we will discuss the 4 key elements to writing high-quality press release content:

  • The news announcement
  • Multimedia attachments
  • High-quality links
  • And social media


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Content We Love: A “Dino-mite” Release

It’s not every day that a release about a dinosaur skull lands in your inbox, and it made me sit up (and make bad dinosaur puns, apologies for the tit[……]

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“Help Me, Help You”: 3 Tips to Pitch Media Successfully

Remember that scene in Jerry Maguire where Tom Cruise utters one of his famous lines, “help me, help you”? Well, to successfully pitch to the media, y[……]

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