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Overview Media Consumption Inflated during the Pandemic The COVID-19 outbreak in Malaysia has spurred media companies to pivot their business strategies to meet the new needs and concerns of consumers in the new normal. In 2020, media consumption habits saw a major shift. The Malaysian Digital Association (MDA) analysed the viewership of key media publishing outlets to evaluate the media consumption patterns of Malaysians during the nationwide lockdown and Movement Control Order (MCO) that started last March. With many forced to spend most of their time at home, mainstream media…

  The Coronavirus (COVID-19) pandemic is dominating the news landscape in Malaysia, where the month-long government-imposed Movement Control Order (MCO) has been extended by another two weeks to April 28 as infections continue to soar. According to data from Cision Communications Cloud®, the number of COVID-19 related news articles in Malaysia increased steadily to more than 30,000 in mid-March, exceeding the number of non COVID-19 news. [caption id="" align="alignnone" width="1599"] The number of COVID-19 news in Malaysia has been on the rise since late February and overtook the number of…

[caption id="" align="alignleft" width="191"] Christopher Prasad[/caption]               Christopher Prasad is the Managing Editor of a Property News Portal. He shares, “The trick (for PR professionals) is to not see yourself as a ‘PR agency’, but a ‘news source’.” 1. Tell us about your news website. How & when did you decide to start Property360Online? Poperty360online was established by a team of ex-newspaper journalists who began to see the limitations of the print medium as a platform for sharing property news. While the print medium…

Insights on the Malaysian Automotive Scene with Chips Yap, Editor-In-Chief at Motor Trader Can you tell us more about Motor Trader? Motor Trader appeared in the Malaysian market towards the end of 1998, patterned after the magazine of the same name in the UK which was very successful. In fact, it was started in Malaysia by the same man – Sir John Madejski – who had started Motor Trader in the UK. The magazine set the trend in the Malaysian used car classified advertisement market. It offered the placement of…

[caption id="" align="alignleft" width="163"] Air Asia[/caption] A crisis is an unplanned event. It happens overnight without any warning or clue. That is why it is important for a company to have crisis management plans in place in cases of emergencies. Different kinds of crisis require different methods of problem-solving, which is why companies should establish various plans to tackle different scenarios. Companies tend to evolve in terms of its business models, vision & mission, shareholders, and in many other areas; and as companies evolve, their crisis situations will follow suit. Hence there…