Author Archives: christine.pereira

Using Social Media to Complement your Press Releases

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Air Asia

A crisis is an unplanned event. It happens overnight without any warning or clue. Th[……]

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Branding = Storytelling


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With today’s advancements in technology, the world is moving at a very fast pace. People are constantly on the lookout for the fastest w[……]

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The Star in the Digital Landscape

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During my college days, it was always important for us to be exposed to prominent industry leaders. My university, Infrastructure University of Kuala Lumpur (IUKL), made it a point to organize public lectures every now and then to educate us through the knowledge and expertise of industry experts. Early 2014, the Faculty of Arts, Communication and Education of IUKL invited Yang Berbahagia Datuk Seri Wong Chun Wai, the CEO and Group Managing Editor of The Star Media Group who presented his topic, “Challenges and Promises: The Star in the Digital Landscape.”

He started off his topic of discussion by stating “We should not be afraid of change. The world has changed, but people have not. We should always embrace change. Convergence is key.”


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