christine.pereira

  With today’s advancements in technology, the world is moving at a very fast pace. People are constantly on the lookout for the fastest way to get things done in order to minimize time and maximize productivity. As a result, people have become impatient and developed short attention span. When companies provide too many facts in their branding, for example, by emphasizing too much on the functions of their product, consumers tend to lose focus and might completely disregard the message being communicated to them. Today, branding is no longer…

                                   During my college days, it was always important for us to be exposed to prominent industry leaders. My university, Infrastructure University of Kuala Lumpur (IUKL), made it a point to organize public lectures every now and then to educate us through the knowledge and expertise of industry experts. Early 2014, the Faculty of Arts, Communication and Education of IUKL invited Yang Berbahagia Datuk Seri Wong Chun Wai, the CEO and Group Managing Editor…