Author Archives: PRNA Marketing

Looking to Capitalize on the World Cup 2018 Marketing Wave?

The low-down on the dos and don’ts of creating excellent PR copy during the world’s most significant sporting competition.

The world football tour[……]

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Visual Journalism – A New Era of Storytelling

From left to right: Kate Lam (Audience Development Team), Darren Long (SCMP), DJ Clark (China Daily), Geoff Bilbrough (Fleishman Hillard) and Royce[……]

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The New Era of Immersive Journalism: Taking Advantage of Augmented Reality in 2018

The New Era of Immersive Journalism: Taking Advantage of Augmented Reality in 2018

Augmented reality has benefited from recent advancements in smartphone technology, and is positioned to become an important factor in today’s medi[……]

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Four Steps to Writing a News Release that Converts

Four Steps to Writing a News Release that Converts

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider custome[……]

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High context culture: What PR-Pros need to know about South Korea

The world’s attention was recently on South Korea as the nation hosted the 2018 Winter Olympics Games at PyeongChang in February.  As one of the a[……]

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