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  • South Korea Media: Communicating in a High-Context Culture in 2021

    *This article is an updated version of High context culture: What PR Pros need to know about South Korea, with figures and information from 2020. South Korea is set to receive global attention in June 2021 as it is one of the four countries that has been invited to participate in this year’s G7 summit in the United Kingdom. The annual summit, which is organized by G7 (Group of 7), where government leaders from the world’s most affluent nations discuss pressing global issues.   Key issues on the agenda are likely to be the world’s response to the COVID-19 pandemic and its global…

    Asia Specials May 31, 2021
  • Thailand Media Landscape Highlights

    Overview   In 2020, the media in Thailand had to endure hardships brought on by the COVID-19 outbreak. The pandemic had a far-reaching effect on the economy, affecting media revenues and ad spending, which is an important source of income. Data from the Media Agency Association of Thailand (MAAT) showed that ad spending in 2020 fell 14% to 104.509 billion baht compared to 122.18 billion baht in 2019.   The situation prompted media agencies to adjust their business operations and content formats to survive and attract readers. Publications such as magazines and newspapers, which have been dealing with…

    Asia Specials May 19, 2021
  • Top Investor Relations Trends to Watch in 2021

    Cision, our parent company, recently partnered with the US-based National Investor Relations Institute (NIRI) to release the 2021 State of Investor Relations report, an in-depth look at the challenges and opportunities IR teams are facing in a still uncertain time.   For the study, Cision and NIRI spoke with senior IR leaders from companies representing a broad set of industries and market caps to get their views on 1) how they responded to an unprecedented year with a crisis around every corner and 2) where they see the industry headed.   Among the findings, four major trends emerged: …

    Investor Relations April 1, 2021
  • The Impact of What Elon Musk Is Saying On Twitter

    Elon Musk’s Twitter account, which has more than 48 million followers, is one of the most closely watched ones in the world. On February 20, the Tesla and SpaceX entrepreneur wrote a seemingly innocuous comment on Twitter that bitcoin prices “do seem high”.  Two days later, the price of Bitcoin dropped by more than $3,000 within 5 minutes – shortly after the opening of the US stock exchange. The decline plunged as much as 17% within 24 hours. Tesla, which had bought $1.5 billion worth of bitcoin, also saw its stock prices drop.   This is not the first time that Elon Musk has influenced his company’s share or Bitcoin prices through his Twitter activity. Previously, after the billionaire tech titan changed his Twitter bio to #bitcoin, the…

    Insights & Monitoring March 10, 2021
  • 2021 Asia-Pacific Media Landscape Outlook

    The media industry saw a challenging 2020, from working on a relentless COVID-19 news cycle, declining print revenue to a shift in media consumption habits. What are the upcoming trends and challenges that will define the media industry in 2021?  PR Newswire’s Audience Development Team, which operates from 9 markets across APAC, charts out what lies ahead for the media industry in each market.   1. Australia    [caption id="" align="alignnone" width="500"] This year’s Australian Football League could be affected by the COVID-19 pandemic.[/caption]   The media in Australia will face two challenges in 2021 – the likely return of live events and managing a new paradigm of workplace operations, according…

    Asia Specials February 1, 2021