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“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate communicator, Ressa spoke with clarity, sincerity and humility about how her own life experience fuels her mission to advocate for democratic values in her career. Professional storytellers of all stripes—journalists, public relations and communications leaders, copywriters—may follow her example in the quest to create positive impact through authenticity and purpose. Ressa’s personal story includes immigrating to the…

Comms Connect Singapore 2023 took place on a rainy afternoon on 22nd June 2023, which saw a heartening turnout of communications professionals from diverse backgrounds. The high spirits of our esteemed guest speakers and audience members, which translated to a thought-provoking panel discussion proved that the rain was no damper on the event. Comms Connect provides an opportunity for strategic communicators to mingle and connect (of course). But, most importantly, it seeks to share the wisdom of experts on how one can make, monitor and measure impact effectively in the communications industry,…

Artificial Intelligence (AI) might seem like an exciting new technology in 2023 thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time. Once a product of science fiction writers and Hollywood epics – think the near-future Los Angeles in Her or Tony Stark’s computer J.A.R.V.I.S. from the Marvel films – AI is firmly and productively a part of our everyday lives. In fact, it’s probably in many more places than you realize. Machine learning algorithms, the method by which AI systems respond…

Lessons from ‘AI and the Future of Comms Teams’ While the rapid evolution of artificial intelligence (AI) technology has many people needing more certainty about its implications for the future, we at Cision know PR and comms professionals can work with AI to craft more satisfying outputs, better understand consumers and empower their teams. During a recent webinar, experts from various areas of Cision came together to discuss the potential impact of AI on PR and strategic communications teams and how they can navigate it. Antony Cousins, Cision’s Executive Director…

Whether at Tokyo’s Shibuya’s Crossing, standing in the face of Australia’s largest full-motion digital billboards in Melbourne, Victoria, or strolling along Orchard Road, one of Singapore’s most bustling streets, one thing is always looking back at you – Advertisements. [caption id="" align="aligncenter" width="1120"] Tokyo’s Shibuya Crossing surrounded by billboards[/caption]   The question is, do consumers, like yourself, buy into these advertisements? The Asia-Pacific region accounts for the second-highest advertising spending worldwide at over 200 billion U.S. dollars per year, which leads to an incredibly high advertisement exposure rate. However, studies have shown…