PRNA Marketing

When we consider the future impact of generative AI and tools like ChatGPT, I always feel it’s necessary to do so from two perspectives: the technology itself and the people it will affect. You’ve no doubt come to this article to get a sense of where generative AI will take us over the next decade, but first it’s important to understand the journey we’ve been on with the technology until now. I’ve been working in artificial intelligence for 10 years, and back when I started, building AI was much, much harder. We…

Artificial Intelligence (AI) has surged into the spotlight in 2023 thanks to the emergence of generative tools such as ChatGPT, Bing Chat and Google’s Bard, alongside image creators DALLE-2 and Midjourney. We need only look at ChatGPT, which in January this year, passed 100 million active users , making it the fastest-growing consumer application in history, to understand the pace of AI growth. (By comparison, it took TikTok nine months and Instagram two-and-a-half years to reach that same 100 million milestone.). Generative AI is quickly filtering into many different sectors and industries,…

This year’s Consumer Electronics Show (CES), which took place in Vegas, returned in full force after two years of COVID-related adjustments. A recent analysis from Cision’s Insights team found that the 2023 CES generated 2.5 times as much media coverage as the fully virtual CES held in 2021, returning to pre-pandemic highs. Unlike other post-show coverage, Cision’s 2023 CES Industry Trends Report goes beyond merely highlighting the brands, products, speakers and topics that generated the most buzz during the show, but also explores what these findings mean for strategic communications teams and…

From the intentionality of each lyric and note, to the precision with which she applies her red lipstick, Taylor Swift leaves no details to chance. Ms. Swift made an indelible mark on the global stage as a singer-songwriter with extraordinary talent and has built a business on her own terms. While her art is one of communication—through words and notes and human emotions—Taylor Swift should also be recognized as a masterful communicator in the digital age while off-stage. At its core, the field of communications is one of persuasion—whether one…

Surprisingly, content marketing has been around since the 19th century, when publications gradually started introducing tips and tricks into their traditional catalog type magazine to multi-channel marketing in the 1960s-1980s, where TV advertising saw a boom. However, once the Internet and World Wide Web were introduced, content marketing evolved at a speed unlike any other. Chung Jung One’s Viral Campaign South Korean consumer food brand, Chung Jung One’s (CJO) “Tasting” campaign exemplifies this perfectly. Chung Jung One’s “Tasting” campaign  CJO elevated its promotion tactics by setting up a “Masterchef”- like…