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Janice Tan

  • Meet the Media: Asia Insurance Review

    Established in January 1991, the Asia Insurance Review (AIR) is the brainchild of former Deputy Speaker of Parliament Mr. Hwang Soo Jin, who is currently Emeritus Chairman of Singapore Reinsurance Corp. Mr. Sivam Subramaniam was appointed Chief Executive Officer, Group Publisher and Editor-in-Chief to launch the magazine in a bid to promote Singapore’s efforts in becoming the insurance hub of the region. Known as “The Voice of the Insurance Industry”, AIR’s main objective is to meet the information needs of insurance practitioners worldwide, and in particular, Asia, as well as…

    Behind The Byline February 11, 2016
  • Meet the Media: biotechin.asia (II)

    In part one of biotechin.asia’s Meet the Media series, Founders Ms. Laxmi Iyer and Ms. Sandhya Sriram, shared details about their business model, their collaborations with various organizations and media outlets in Singapore, as well as the career event organised by them. The second part of this Meet the Media series focuses on the current developments at biotechin.asia and on writing tips. Being more than just a biotechnology and healthcare virtual newsroom. In a bid to solidify their reputation as a one-stop solution for individuals from the academia, industry and…

    Behind The Byline December 18, 2015
  • Meet the Media: biotechin.asia (I)

    Scientific research papers contain plenty of jargon, making it less likely for an average human with an attention span of eight seconds to get through them in one sitting. Three Ph.D. graduates from the Nanyang Technological University in Singapore saw a need to simplify research articles for stakeholders in the biotechnology and healthcare industries, as well as for mainstream audiences, to easily comprehend the detailed information contained in such articles. Ms. Laxmi Iyer, Ms. Sandhya Sriram and Mr. Prasanna Kumar Juvvuna founded biotechin.asia on 21 December 2014 with the main objective…

    Behind The Byline December 14, 2015
  • 3 Ways to Engage Millennials

      Businesses are obsessed with Millennials nowadays, and are often looking for ways to win over this group of tech-savvy, trendsetting, entrepreneurial, and some might even say, entitled and narcissistic consumers. A global benchmark study conducted by Edelman states that there are 1.8 billion Millennials around the world, and by 2025, they will make up 75 percent of the workforce. Their generation has never experienced a world without the Internet and has the ability to influence the buying decisions of other generations. McDonald’s Global Chief Brand Officer, Steve Easterbrook, once said: “The…

    Content PR & Marketing November 6, 2015
  • Meet the Media: Asia-Pacific Biotech News

    Based in Singapore, Asia-Pacific Biotech News (APBN) is a premium monthly magazine offering comprehensive reports on the fields of pharmaceuticals, healthcare and biotechnology, as well as food and agriculture in the Asia-Pacific region. Established in 1997, the magazine boasts a circulation of 4,000 and an electronic reach of 200,000. Its main subscribers comprise pharmaceutical professionals, investors and researchers from around the world, in addition to Singapore’s National Library Board and universities. Readers have free access to APBN’s online articles, but are required to pay a subscription fee for its PDF…

    Behind The Byline September 7, 2015
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